Our History

Our History

Our story dates back to the 1920s, before the independence of India, when Late Shri Chaturbhuj Ram, a skilled perfumer by profession, began his journey with a modest perfume shop in Pankaj Market, Muzaffarpur. With dedication, passion, and deep knowledge of fragrances, he built a reputation for creating and selling high-quality perfumes that were appreciated by customers across the region. His commitment to quality and craftsmanship laid the foundation for a legacy that would continue for generations.

Over time, his valuable expertise, knowledge, and passion for perfumery were passed on to his son, Late Shri Lalit Kumar Arya Ji. Inspired by his father’s vision and equipped with strong business acumen, Shri Lalit Kumar Arya expanded the family tradition into a larger enterprise.

In 1965, he established a flavoured tobacco manufacturing unit in Muzaffarpur, bringing his father’s dream of growth and innovation to life. This initiative was considered a pioneering venture in Bihar, as at that time the market lacked high-quality, hygienic, and well-flavoured tobacco products. Recognizing this opportunity, he introduced a range of carefully crafted products that quickly gained popularity among consumers.

Under his leadership, the company began manufacturing flavoured tobacco, Quiwam, Pan Chatni, Pan Masala, mouth fresheners, and pan flavouring materials. These products were known for their superior quality, authentic taste, and hygienic preparation, which helped the brand earn strong trust and recognition in the market.

Through dedication, innovation, and a commitment to excellence, the legacy started by Late Shri Chaturbhuj Ram continued to grow under Late Shri Lalit Kumar Arya Ji, establishing a strong foundation for the company’s future generations.

Today, we proudly carry forward this rich heritage of tradition, quality, and trust, continuing the journey that began nearly a century ago.