Prabhat Zarda Factory (India) Pvt. Ltd. was established in 1956 in Muzaffarpur, Bihar, by Late Lalit Kr. Arya. It began as a small venture producing flavored quiwam, pan chatni, and mouth fresheners. Over the years, the company expanded with modern manufacturing units in Muzaffarpur and Noida. It offers a wide range of products including zarda, pan masala, supari, and silver-coated elaichi. Popular brands under its umbrella include Ratna, Prabhat, Pratibha, and Ratnawali. All products are made using high-quality ingredients and are ISI certified for safety and quality.